Case Study Outline:
Practice Focus: Painting
Media: Ink & Watercolor
How to market my artwork more effectively.
Challenges or Obstacles:
Finding more time to create. Balancing my creative life with my family life. Financial worries.
Art Practice Description:
I love my family’s chaos. Really I do! I am a wife and a mother of three beautiful grade school age children, two boys and a girl. However, it is only after I get everyone off to work and school in the morning that I am able to descend into the basement where I have my studio. Here I find a few hours of solitude to work on my watercolors. Then I am running errands, picking the kids up from school, chauffeuring them to after school activities and then home to prepare dinner. Once my husband is home we finish the routine of the day together. I wish I had more time to make my artwork.
My parents and I came to the United States due to my father’s job in the auto industry. I basically grew up, was educated and met my husband here. I just recently became a US citizen. When my father retired, my parents returned to Japan. I still have roots in Japan and my artwork carries strong influences of my native country. As a result, the style of my watercolor flowers resonates with those who see them. It has been hard selling my watercolors so I opened an Etsy shop where I sell prints of my original artwork. There is activity but not enough to help financially. I may not be asking for enough money for my prints. I just don’t know.
I worry as the kids grow that we will not be able to meet the expenses for their needs and the costs of higher education. Since I love creating, I had hoped that I could combine that love with making money so I could contribute to the financial stability of the family. It was going to be a win win. I really need to find other avenues to sell my work. I just don’t seem to
find the time nor do I have the knowledge to figure out how to get my artwork out into the world for people to see it, fall in love with it and buy it. Plus, I constantly dream about my studio no longer being in the basement.